Company Performance Metrics
- Nate Steele: CEO
Chalk It Pro (CHIP) is an all-in-one gym management software platform built by gym owners. It combines workout programming, billing and payment processing, class scheduling, member management, retail point-of-sale, and built-in community tools in a single application for web, iOS, and Android.
The platform serves CrossFit affiliates, Brazilian
Jiu-Jitsu and martial arts gyms, personal training studios, functional fitness facilities, boutique studios, and small gym franchises. It uses flat-rate pricing with no per-member fees: Base Pro at $89 per month and Full Suite at $169 per month, both with unlimited members, staff, and program tracks. Built-in community features include discussion forums, channels, high fives, GIFs, and an announcement calendar.
Chalk It Pro was founded in 2019 by Nate Steele, owner of CrossFit 630, and co-founder Jose Mayen, a longtime software developer and gym member. The company is bootstrapped, takes no venture capital, and offers no long-term contracts. Free onboarding assistance is included with every plan, and an optional concierge migration service is available.