25
Growth Score
pts
Heat Score
-14 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Central Control is a leader in the “incrementality” movement, helping advertisers dramatically improve ROI through randomized experiments.
John Chandler: Head of Data SciencePast Role: Clarivoy, Chief Data Scientist
About the Company
Central Control is a leader in the “incrementality” movement, helping advertisers dramatically improve ROI through randomized experiments. “Best Practices Guide for Advertising Incrementality” is available as a workshop and 100+ page document. Central Control is co-producing a seminal industry study, “RCT21,” with the Advertising Research
Foundation, Horizon Media, Merkle Dentsu, 605 and BHC, demonstrating cross-media randomized experiments for better ROI.
