on short access numbers and mobile content sale; and a global messaging engine to capture incoming messages and focus on providing access numbers to the end users. It offers cellDIAL, an IVR content services platform on short access numbers for mobile content sale; and Merchant M-Commerce for merchants to accept payment for goods and services for their customers over mobile. It offers Mobile Authentication platform for banks and cash card operators to authenticate the account holders in interaction with them over mobile; Cellworld Mobile Mall to allow user to access, search, and discover commodities offered by merchants in a GUI format; and cellPAY mobile payment platform to enable customers to make payments using their mobile phones through credit cards, bank accounts, and CellMONEY vouchers. It offers cellPAPER, a multimedia message based platform to publish content on mobile with presentation; and Media Center platform to deliver audio and video content over mobile. It offers CellTRUST, a product authentication and mobile CRM platform for FMCG, pharmaceuticals, automotives and spare parts, and industrial commodity industries; Cellmonitor, an application to monitor information processes using wireless phones; and mobile sales tracker to support logistics of retail distribution. It offers CellMONEY, a mobile electronic pre-paid voucher offered through retailers and via credit cards; and BSNL wireless application protocol site. The company was founded in 2000 and is based in New Delhi, India. As of September 30, 2009, Cellnext Solutions Limited operates as a subsidiary of ValueFirst Messaging Pvt. Ltd.