our wine producers is at the heart of what we do. Our team of specialists painstakingly researches, tastes, and visits a number of growers from many countries in order to identify and curate our exclusive offering. Once our wines arrive safely in Brazil, we distribute them across multiple channels including Michelin-starred restaurants, wine bars and boutique shops, although our focus remains on direct sales to private customers. This is further strengthened by our strong digital presence, which includes a high-performing e-commerce website (responsible for over 1/3 of our total sales) and more than 40k followers on Instagram, as well as a growing Youtube channel.

Although the last few years have seen significant growth and change in the company, we remain fiercely committed to our ideals. Much like our winemakers, what drives Cellar is our genuine passion for wine, and our mission is to transform Brazil’s wine market by providing our customers not only with wine, but also knowledge, enthusiasm and joy.