professional buyers CarPrice is a stable and reliable buying channel. To sell his car, the seller comes to a CarPrice representative, the car goes through legal check and standardized technical inspection. Technical report and legal data are then uploaded to CarPrice online auction platform available for authorized buyers only. Buyers bid for the cars, maximum bid wins. The winning bid is offered to the seller as purchasing price. The seller can accept or reject the offer. All the services are free for the seller. Buyers pay for the access to the platform and CarPrice fees for each transaction.

CarPrice also offers logistics, warehousing, corporate services and financial solutions for used cars market players in Russia.

In 2013 Oskar Hartmann approached a group of investors with an idea to adopt for Russia a business model which successfully deployed in UK and Germany. In 2014 CarPrice online auction was launched. The company's Round B was adjudged as "Deal of the Year" by Venture Awards Russia 2015 (investors included Baring Vostok Capital Partners & Almaz Capital). In 2015 CarPrice was named one of the 100 most talked-about startups in Europe by the American magazine Wired. In 2016 CarPrice Japan opens. In June 2017 Mitsui acquired a 25% stake in CarPrice Japan. March 2018, Tech Tour Growth 50 experts ranked CarPrice among the most promising European growth companies. In 2020 CarPrice was one of the first in the market who launched distant buying. In 2022 CarPrice entered Forbes' top 30 digital companies in Russia as #22. In 2023 CarPrice gets #13 position in the rating.

As of the end of 2023 CarPrice operates more than 100 buying offices in 55 cities in Russia and 5 logistic hubs.