Company Performance Metrics
Brands and their agencies are challenged more than ever to reach consumers where they are (e.g. on the Internet, TV‚ in stores, wireless phones‚ sporting events‚ etc.) and to run programs that produce measurable results. Integrated promotions provide the answer because they reach consumers where they interact with their brands‚ they have a specific
call to action (e.g. go to the store‚ buy my product‚ provide some information‚ tell your friends)‚ and they are measurable.
Cariocas delivers an Intelligent Promotion Platform helping consumer brands and their agencies engage and retain consumers through smart‚ integrated promotions that gather behavioral information across campaigns and help improve sales over time. Cariocas’ technology is based on common components that can be quickly assembled to create unique promotion "engines" such as games‚ auctions‚ multi-round tournaments‚ currency systems and other innovative activities. Cariocas’ expertise is supported by a broad patent portfolio stemming from the company’s experience in the promotions arena.
