Company Performance Metrics
- Hanan Av-Zuk: CEO and Co Founder
Eyal Gershon: CTOPast Role: Smwaves, CTO and Co Founder
Callbox — Smart Call Tracking & Lead Attribution Platform
Callbox is Israel’s leading platform for call tracking and advanced lead attribution, designed to help businesses understand exactly which campaign, ad, or keyword every lead came from — and measure the true ROI of their marketing channels.
Callbox automatically collects all inbound
leads — from calls, forms, WhatsApp, and other touchpoints — and links each one to its precise source in real time. By combining advertising data, CRM activity, and AI-driven lead quality analysis, Callbox enables marketing teams, agencies, and brands to make smarter, data-driven decisions about their advertising investments.
The platform operates alongside AutomationIL, Callbox’s automation division — a global Platinum Partner of Make.com — providing Enterprise-grade automation and system integration solutions. Together, Callbox and AutomationIL deliver the most advanced analytics and automation ecosystem in Israel, seamlessly connecting marketing, sales, billing, and support systems.
Core Expertise
Call and lead tracking across Google, Meta, TikTok, and LinkedIn ads
Real-time campaign and keyword attribution
Integrations with major CRMs (HubSpot, Monday, Zoho, Salesforce, and more)
AI-powered automation workflows
Full marketing funnel analytics and ROI optimization
Our Vision
To transform every business into a data-driven growth engine — where every call, lead, and click is automatically tracked, analyzed, and attributed to drive smarter marketing and higher profitability.
Callbox – Know exactly where every lead comes from.
