Company Performance Metrics
Caboodle provides a cloud-based SaaS workspace for natural product CPG brands, brokers, and sales agencies to manage their sales operations. The platform connects product specifications, pricing, and item codes to distributors and retailers to support launches and ongoing account management. It includes tools for CRM, sales pipeline tracking, trade
promotion planning, and trade spend analysis linked to retail margins. Caboodle offers file management for marketing and sales materials, category review and regional activity trackers, and preloaded retailer and banner data. The system supports reporting, KPI visualizations, and dashboards that use distributor and syndicated sales data to monitor performance. Caboodle also offers configuration and human support services for system management, custom reporting, and workflow design.
