Overview

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Status
Acquired by on May 23, 2011
Total Equity Funding
$14.5M in 2 Rounds from 3 Investors
Headquarters:
Boston, MA
Description:
BzzAgent is a word-of-mouth media network that helps companies to organize and manage real-world conversations among consumers.
Founders:
Categories:
Social Media Marketing, Social Media, Advertising
Website:
http://www.BzzAgent.com
Social:

Company Details

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BzzAgent is the social marketing division of dunnhumby, the leader in shopper marketing. With access to more than 200 million shoppers in the US, UK and Canada, BzzAgent develops programs that accelerate word of mouth and sales for consumer products.

BzzAgent has executed over 1,000 social marketing programs for major brands including Unliever, Wrigley and L'Oreal. Since the company was founded in 2001, BzzAgent participants have spread word of mouth to over 100 million family and friends.

Funding Rounds (2) - $14.5M

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DateAmount / RoundValuationLead InvestorInvestors
Jan, 2006$13.75M / Series B3
Jan, 2004$750k / Angel0

Current Team (3)

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Competitors (2)

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  • Collective Bias® is the only shopper social media company reimagining shopper marketing through organic social content.
  • Communispace facilitates the building, development and management of private online communities for organizations.

Offices/Locations (1)

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  • HQ

    500 Harrison Avenue

    Boston, MA 02118

    USA

Past Team (12)

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Images (2)

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