- Total Equity Funding
- $8.1M in 3 Rounds from 1 Investor
- Most Recent Funding
- $7.5M Venture on September 8, 2011
- byyd is the leading mobile Demand-side Platform (DSP) that enables advertisers to connect with precisely targeted mobile audiences around th
- Victor Malachard, Wes Biggs, Paul Childs
- App Marketing, Advertising, Mobile
byyd is a mobile Demand-side Platform (DSP) that enables advertisers to connect with precisely targeted mobile audiences around the globe.
byyd's agency, ad exchange, trading desk and direct clients all realise competitive advantage from its cookieless tracking, smart algorithms, programmatic buying and ability to harness the value of big data. Using byyd's natively mobile technology, with a choice of SaaS or managed models, they can run performance, rich media and video ad campaigns across a wide range of inventory sources to drive direct response, increase consumer engagement and build brand awareness.
byyd is headquartered in London with further operations in Paris and Munich.
Funding Rounds (3) - $8.1MUpdate
Current Team (3)Update
|Nov 19, 2012||TechCrunch - Adfonic: Apple Now Has 37% Of All Mobile Ad Impressions; Samsung In Second In Largely Fragmented Market|
|Jul 18, 2012||TechCrunch - Adfonic: Android Tops iOS As Most Popular Platform On Global Ad Network; iPhone, iPad Still Top Devices|
|Sep 7, 2011||TechCrunch - Adfonic Snubs VCs To Raise $7.5 Million From Super Angels|
|Dec 3, 2010||TechCrunch - Mobile ads marketplace Adfonic pulls in more personnel and cash|
|Nov 12, 2009||blog.adfonic.com - byyd raises 600000 in venture round|
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