encourage its target users the desired change of behavior, and reward them for it through our mobile app. You can configure users’ healthy and green behavior into Credits (Cr.), and Cr. into rewards that are highly addictive. In contrary to fixing a specific type of reward — boring prizes or fixed discounts — Cr. can be redeemed by commuters on-demand for direct financial benefits, such as issuing virtual debit cards, eGiftcards.