Company Performance Metrics
Luca Camillo: Co-Founder, Programmer & Systems Engineer
Buzzoole is an influencer marketing platform. It allows brands to integrate key influencers into their digital and social communications in a fully automated, transparent, and ROI-driven approach. Our technology analyses the online conversations of all registered users across each of their social media channels. Through a semantic model, Buzzoole
is able to categorize conversations and to identify the topics that users are most influential in, according to its own algorithm. This allows brands to reach out to specific influencers in their niche market in a completely automated way.
Buzzoole's business model is a CPP mode. Brands pay on the basis of posts generated by the influencers. This Cost-Per-Post model allows us to offer all sizes of solutions. From startups to top brands. Working with Buzzoole can save companies up to 70% compared with cooperating with external agencies, which is usually a lengthier, more complicated, and more expensive process.
Buzzoole's proprietary algorithm solves the analysis and matching problem, and the transparent approach to campaigns means brands will always see how much they are spending, who is working on their campaign, and what their campaign ROI is.
