Based in London and New York, Buyapowa is a 'Social Customer get Customer' sales platform used by the likes of Tesco, O2, NBC Universal, Costco, EE and Debenhams to transform fans and followers into shopper advocates.
Buyapowa's clients motivate and reward their customers for bringing them new customers by combining (i) tiered rewards (ii) gamification and (iii) communal targets.
Tiered rewards drive the likelihood of referral by rewarding customers for each friend they refer, gamification encourages competition between customers by rewarding those who bring in the most new customers, and communal targets incentivise the whole group by rewarding everyone equally if they reach a shared referral goal.
Buyapowa's clients typically seed promotions via social and targeted CRM. Integration is simple, through an iframe on the client's website and a tag on the check out pages or via a white label website. Retail clients can typically expect an 80% drop in CPA.
Funding Rounds (2) - $7.6MUpdate
Current Team (1)Update
|Mar 11, 2016||The Register - Tech biz bosses tell El Reg a Brexit will lead to a UK Techxit|
|May 15, 2015||Tech City News - Zesty raises $7.2m, Google’s battle with right to be forgotten, flying selfies and more in your week in tech|
|May 13, 2015||FinSMEs - Buyapowa Raises $3M in Series A Funding|
|May 12, 2015||Tech City News - Buyapowa raises $3m to fund US expansion|
|May 12, 2015||TechCrunch - Buyapowa Secures $3M In Series A Funding To Expand Internationally|
|Oct 20, 2013||techfaster.com - Buyapowa banks $4.6M To Bring Co-Buying Across the Pond|
24, Greville Street
London, EC1N 8SS