definition of “more competitive” is different for every customer. Some need a contractor who can fix their quality issues, others have trouble meeting variable demand, many want a contractor that they can trust to keep their projects moving smoothly without a lot of handholding and virtually all want help with cost reduction. In short, their model is based around figuring out what keeps you up at night and solving that issue. Sometimes you tell them upfront and sometimes they figure it out on their own and tell you. Bottom line, they are in the business of making your life easier by making your products better.