being able to shop anytime they wish without leaving the family home. We will offer consumers education and products tailored to their unique needs via our website and monthly delivery service. Members of our subscription service will receive a monthly box of curated products to help them discover new and relevant items that coincide with their changing lifestyle. We will source and sell products based on the phase of the parent along with the child’s age, gender and developmental stage. Market research shows increasing health awareness over the years is causing the organic/natural market to rise as people are becoming more and more concerned about the ingredients they put onto and into their bodies. This is especially true as it relates to babies and children. We will research organic and eco-friendly brands in order to deliver quality product choices that in part can be sampled before making a larger initial investment. This “try before you buy” approach will help families make more informed buying decisions. Once products have been proven to work we also provide the simplicity to purchase them directly through our website. In addition, our website will provide helpful content, tools and guidelines that will be fresh and relevant as well as a platform for parents to network and facilitate trades, swaps and sales of samples and other products that they are not interested in or no longer need. Our goal is to infuse convenience, fun, time and cost savings back into the lives of our subscribers.