Company Performance Metrics
Broo Limited focuses on the production, distribution and sale of the products in Australia. The Company focuses on purchasing or leasing brewing equipment, and identifying a suitable leasehold site, to enable the Company to establish its own brewing facility; engaging Jinxing Beer Group Co., Ltd. (Jinxing) to undertake production of Broo Premium
Lager in China pursuant to the China Supply Agreement; managing sales of products produced in China by Jinxing, through the China Distribution Agreement with Henan Liquor store Commercial Chain Management Co Ltd (Henan Liquor) and managing the distribution network of Broo Premium Lager in China, and marketing and promoting initiatives for Broo Premium Lager in China, to support the products being brought to market in China by Henan Liquor pursuant to the China Distribution Agreement. It produces Broo Premium Lager and Australia Draught Beer products through Icon Brewing Company Pty Ltd (Icon), which is a third-party contract brewing company.
