Acquired by on November 11, 2014
Total Equity Funding
$36M in 4 Rounds from 12 Investors
San Francisco, California
A division of Yahoo, BrightRoll builds software that automates and improves digital video advertising globally.
Advertising, Advertising Platforms, Software

Company Details


BrightRoll builds software that automates video advertising globally. BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world’s largest brands, including more than 80 of the top 100 US advertisers and 18 of the top 20 advertising technology companies.

The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers.

Funding Rounds (6) - $40.24M

DateAmount / RoundValuationLead InvestorInvestors
Jun, 2014$1.24M / Debt Financing0
Nov, 2011$20M / Series D6
Feb, 2010$10M / Series C3
Feb, 2009$3M / Debt Financing0
Oct, 2007$5M / Series B2
Aug, 2006$1M / Series A6

Current Team (19)


Products (1)

  • BrightRoll was added to CrunchBase in 2007

Partners (12)

  • NEXAGE offers a mobile advertising platform that provides private and public exchanges, data enrichment, and real-time targeting solutions.
  • Nielsen Holdings is a global information and measurement company that helps businesses better understand their markets.
  • clypd is an advertising sales technology platform focused on the television industry.
  • AppNexus is a technology company whose cloud-based software platform enables and optimizes programmatic online advertising.
  • One of the largest premium advertising and technology sales networks operating across the Asia Pacific region.
  • 4INFO’s patented big data mobile technology has tied 300 million mobile devices to 100+ million U.S. households.
  • Datalogix uses digital media and offline purchasing data to provide analytics and meaningful insights to marketers.
  • Experian provides information, analytical tools, and marketing services to help clients manage their commercial and financial decisions.
  • Europe Office

    22 Long Acre

    London, WC2E 9LY


  • New York Office

    295 Madison Avenue

    12th Floor

    New York, New York 10017

    United States

  • Los Angeles Office

    450 North Roxbury Drive

    Suite 602

    Beverly Hills, California 90210

    United States

  • Palo Alto, USA Office

    526 Bryant Street

    Palo Alto, CA 94301


  • Canada Office

    284 King Street W

    Suite 200

    Toronto, ON M5V 1J2


  • Detroit, USA Office

    301 W. 4th Street

    Suite 140

    Royal Oak, MI 48067


  • Corporate Headquarters

    343 Sansome St.

    Suite 600

    San Francisco, California 94104

    United States

  • Chicago Office

    545 N. Dearborn Street

    Suite #2801

    Chicago, Illinois 60610

    United States

Past Team (16)


Images (1)


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