Company Performance Metrics
- Emma Lundin: UX Designer
Breaker is a podcast listening and discovery application.
Most podcasts are free, but serious publishers are spending big budgets to make high quality audio content like Serial, which hit 100 million downloads and made podcasts mainstream. 67 million Americans are already listening to podcasts a month. Breaker wants to sign exclusive deals to
distribute the best premium podcasts and charge users $6 per month. First, its goal is to build a huge listener audience by making the best podcast consumption app. It launched today, and will offer podcasters ways to connect and get feedback from their community, and analytics about what content performs best. It has a stunning 67% retention rate after a month for beta users. If it can convince people to pay for what’s often free, it could become the preferred place for podcasters to talk.
