marketing. With seven years of real world feedback and optimization, the solution has been used by thousands of individuals and now powers more than 30,000 events each year.

In early 2013, the organization rebranded and recapitalized itself as "Brandscopic", moved its headquarters to San Francisco, made several key hires, and embarked on a new path to become the software that both manages and measures experiential marketing campaigns -- providing critical information to agencies and the brands they serve.