Company Performance Metrics
- Miguel Antunes: CPOPast Role: Sensebloom, Director
- Hugo Varrúcio: CBDO
Brands&Ninjas is a data-driven retail technology company that empowers consumer brands with real-time visibility into what’s happening on the ground. By combining daily sell-in and sell-out data with AI-powered analytics, Brands&Ninjas delivers actionable insights that enable faster, smarter commercial decisions.
The platform offers a
suite of modular solutions, including RODA (Retail Operational Diagnostics & Alerts), Brands&Data for daily retail performance optimization, and Ninjas in Action for occasional in-store audits conducted by a vetted crowdsourced community. This unique hybrid model — blending system-generated data with real human observations — ensures unmatched accuracy and context for retail execution and inventory management.
Brands&Ninjas helps companies reduce stockouts, increase product visibility, and recover lost sales opportunities by detecting retail issues as they happen and enabling immediate action. It supports the management and optimization of commercial teams in the field, enhanced by near real-time alerts delivered directly via WhatsApp, enabling rapid response to critical issues. Dedicated analytical modules for different business areas — such as Sales and Category Management — allow each team to focus on the KPIs that matter most to them.
The platform supports integration with major ERPs such as SAP and Salesforce, and offers custom dashboards, predictive alerts, and geographic insights.
Currently expanding into the HORECA (hotels, restaurants, cafés) segment, the company is also tailoring its infrastructure for the Brazilian market, while developing AI-powered modules for advanced forecasting, stock dynamics, and supply chain precision.
Built to serve the new reality of distributed commerce, Brands&Ninjas enables brands to operate with the agility of startups and the intelligence of enterprise platforms — unlocking growth through smarter retail execution.