64
Growth Score in past quarter
pts
Heat Score 64 in past quarter
-21 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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897667
BrandCrafter is a a real-time tool using machine learning to get a global and local views of brand activities based on digital data.
- Stiofan O Riain: CTO
About the Company
BrandCrafter is a a real-time tool using machine learning to get a global and local views of brand activities based on digital data. The marketing practice of creating a name, symbol and style of communication that identifies and differentiates a product from other products in a competitive marketplace.
A company’s branding is an important,
critical decision that too often is influenced by subjectivity and personal preferences. It doesn’t have to be this way. The process can be methodical, executed with rigour and with evidence to create successful brands. BrandCrafter’s goal is to fulfil the promise of branding: to clarify where market niches exist, to expose real competitors, to validate that brand is clearly differentiated.