branchnext - Crunchbase Company Profile & Funding

Overview

branchnext

Heat Score

Company Performance Metrics

Score

Trend

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Heat Trend - The change in the heat score over the given time period

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About branchnext

Branchnext provides its users with object-specific tracking solutions to assist its users in obtaining information.

Closed

Founded

obfuscation

Private

San Francisco, California, United States

1-10

www.branchnext.com

Hardware

Software

Key People

Ron Bouganim: Co-Founder, Chief Executive Officer
Past Role: Trymedia, VP Corporate Development
Doug Durham: Co-Founder, Chief Architect

Details

Operating Status

Closed

Company Type

For Profit

Founders

Doug Durham, Ron Bouganim, Steve West

About the Company

branchnext is trying to redefine how users will acquire relevant information on the Internet: object-specific tracking that is user-defined, contextual and social.

branchnext's solution is comprised of a consumer-facing website at yotify.com that helps solve information overload for web users and a portfolio of white-labeled widgets that

helps increase user engagement for web publishers. Designed for the mass market, branchnext's solution offers an alternative to the current "Subscribe via RSS" content subscription model.

branchnext's consumer facing site, Yotify.com, is a personal web scout that enables users to track anything on the Internet, enlists their friends to help, and reports back only what they want to know.

branchnext's portfolio of web publisher widgets enables increased user engagement. branchnext's first widget — "TrackThis" — powers user-defined tracking of their favorite content while visiting their favorite websites.