business development professionals with experience building both public and private businesses in North America and Europe. The team saw a consistent challenge for technology companies when trying to build a scalable business after developing their minimum viable product.

Technical founders spend enormous amounts of time creating automated processes in order to avoid having voice conversations with clients. Business to Business models need to understand their customers needs and avoid research biases by completing as many face to face interviews as possible.

The same challenges exist when technical founders attempt to hire sales people. They don't understand the enormous risk associated with hiring the wrong person, and the reality is that it takes several tests to find the right sales person for your startup.