Company Performance Metrics
Gordon Borrell: CEOPast Role: Local Media Association, Past Chairman
Colby Atwood: President
Borrell Associates is a data-driven company and are experts in local advertising.
Borrell Associates are leaders in tracking and forecasting local ad spending across any market in the U.S., Canada or the U.K., down to the county or province level. Borrell helps clients gauge the levels of advertising and marketing expenditures in their markets
by any type of business. Borrell helps media companies increase their market share and marketers adjust their budgets by providing detailed ad-spending data, facet-based consultation and training.
Through an interactive online service called Compass (www.adspending.com), Borrell provides unlimited online access to a model that estimates local and national spending on advertising and promotions, including mobile. Compass provides the data your ad prospects need to make informed ad-buying decisions. It also gives local media account executives the information they need to identify new prospects and convert them into sales.
Borrell Associates holds a conference each spring in New York City that attracts more than 500 top local media executives to hear about dynamic changes in the local digital marketing landscape.
