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Randy Fenton: Founder and President
While music and graphic artwork have gone hand in hand since the first album cover, the personalization of guitar bags and cases has been relegated to old school technology – namely, stickers. Enter Boldface. Boldface has launched the world’s first line of custom printed guitar gig bags with patent-pending, interchangeable front panels (“faces”).
The entire front panel of each bag, beautifully printed using the latest in dye sublimation technology, is easily exchanged in seconds. Pull one face off and put another face on while keeping the same bag.
Customers can create their own custom printed “faces” by uploading their own artwork or pictures, or they can choose from over 50 beautiful Boldface designs.
Offering acoustic and electric guitar bags, all “faces” are made in Redondo Beach, California. Boldface was launched in August 2013 and is led by Randy Fenton, serial entrepreneur and guitar enthusiast.
In summer 2014, Boldface is expanding its line to backpacks, a $2 billion market ripe for disruption.
