Company Performance Metrics
Boldblu develops AI-based digital advertising software and data science tools. The company focuses on machine learning and deep learning systems for click-through-rate prediction, ad targeting, and recommendation in a cookieless environment using first-party data. Its products include infrastructure for expanding targetable advertising audiences,
multi-modal CTR prediction models that use text, image, and interaction data, and tools that optimize campaign performance across web and mobile properties. Boldblu also builds generative AI software that converts text and image-based articles into video content, using diffusion and language models for automated asset creation and video assembly. These offerings are aimed at advertisers, publishers, and digital platforms seeking to manage targeting, creative generation, and analytics through software-driven workflows.
