Company Performance Metrics
BluuPay is a fintech platform that transforms everyday digital payments into clear business insights for small and informal merchants in Africa. Many SMEs accept bank transfers, Cards, USSD, and QR payments but lack structured visibility into sales, stock levels, and profit. BluuPay automatically links payments to products sold, updates inventory,
and calculates profit in real time without manual bookkeeping. Built with offline functionality and mobile-first design, BluuPay works seamlessly across mobile phones, tablets, desktops, and POS devices. The platform also incorporates AI-powered business intelligence that highlights trends, profit changes, and restocking suggestions. BluuPay uniquely delivers insights not only in English, but in native languages such as Yoruba, Hausa, and Igbo, making financial intelligence accessible to a broader segment of African merchants. The mission is to empower SMEs with clarity and data-driven decision making, unlocking growth, better planning, and greater access to financial services. BluuPay’s scalable model aligns with increasing digital payment adoption across emerging African markets.
Launched at the Founder Institute.
