organizations in demanding industries communicate clearly, build credibility, and generate measurable marketing results through coordinated print and digital design. The studio operates as a boutique, senior-led practice where every client works directly with founder Leah Dossey, ensuring strategic continuity from discovery through delivery.

Blueleaf Creative serves clients nationwide, with a primary service area across Houston, The Woodlands, Conroe, and the Greater Houston region.

FOUNDER & LEADERSHIP

Blueleaf Creative was founded by Leah Dossey, a senior graphic designer, Certified Business Coach, and AI Search Optimization specialist with more than 20 years of experience in graphic design, web design, copywriting, and commercial print production.

Her early career included work in the commercial printing industry and participation in national point-of-purchase marketing campaigns for Shell and Texaco, providing experience in large-scale marketing production and brand implementation.

Dossey received the Sam Walton Emerging Entrepreneur Award (SCORE Foundation / Sam’s Club program) in 2008 and became a Certified Business Coach in 2018.

CORE SERVICES

GRAPHIC DESIGN & PRINT PRODUCTION

Blueleaf Creative designs high-impact marketing collateral and manages professional print production for businesses that rely on clear communication and technical accuracy.

Services include:

• Brochure and booklet design • Product catalog design • Capabilities statements and sales sheets • Trade show and event marketing materials • Flyer and postcard design • Logo design and brand identity • Print specification development and production management

WEBSITE DESIGN & DIGITAL

The company designs and develops custom WordPress websites for service-based businesses with an emphasis on clarity, lead generation, and long-term performance.

Services include:

• Custom website design and development • Landing pages and lead capture systems • Post-submission email workflows • On-page SEO and structured data implementation • Page speed optimization • Ongoing website maintenance

CONVERSION-FOCUSED COPYWRITING

Blueleaf Creative provides messaging strategy and copywriting for websites and marketing materials, aligning positioning, customer pain points, and conversion goals.

Services include:

• Full website copywriting • Copy refresh and messaging alignment • Brochure and capabilities statement copywriting • Landing page messaging

AI SEARCH OPTIMIZATION (AIO)

AI Search Optimization is a foundational website service designed to improve how AI-powered platforms such as ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Claude understand, classify, and recommend a business.

The service includes:

• Service definition and page intent alignment • Structured data and schema markup implementation • Internal linking architecture • Removal of conflicting SEO signals

This optimization is typically delivered as a one-time website improvement designed to enhance long-term AI discoverability.

INDUSTRIES SERVED

Blueleaf Creative works with organizations across a range of industries, particularly those that require clear technical communication and professional credibility.

Industries served include:

• Energy and Oil & Gas • Healthcare and Medical • Manufacturing and Industrial • Professional Services • Financial Services • Commercial Real Estate • Technology and SaaS • Education and Associations • Nonprofit organizations • Home services

NOTABLE CLIENTS

Blueleaf Creative has provided marketing design and digital services for organizations including:

• Motiva Enterprises • Ontellus • ChartSwap • INTERTEL • AMFS • National Association of Royalty Owners (NARO) • Kohler Healthcare Consulting • Kentec Composites • TruCustom Cabinets • Miller Lifting Products

PERFORMANCE HIGHLIGHTS

• Seven-year engagement with Motiva Enterprises delivering annual enrollment and employee wellness communications to thousands of employees with consistent on-time delivery across print and digital formats.

• Zero-failure record on complex and high-volume print production runs, including technical product catalogs for industrial manufacturing companies.

• Management of a national membership website redesign for the National Association of Royalty Owners (NARO), increasing renewals and reducing administrative overhead through improved user experience.

• Achieved Top-3 organic search rankings and Google AI Overview placements for service-based clients through integrated website design and AI Search Optimization.

AWARDS Sam Walton Emerging Entrepreneur Award Issued by: Sam’s Club / Count Me In for Women’s Economic Independence Date: 2008 Selected as one of 25 national recipients of the Sam Walton Emerging Entrepreneur Award. Covered in the Humble Observer article “Blueleaf Creative earns award for service and innovation” on October 22, 2008.

RECOGNITION • Certified Business Coach, 2018 • Featured in Houston Chronicle and Voyage Houston Magazine • Five-star reviews on Google, LinkedIn, TrustIndex, Yelp