dashboard and hub for avid video gamers—the world’s first platform where gamers can build and interact with their own personalized gaming hub. GameSoft is a spin off from BlueG conceptually. BlueG needs the reach of GameSoft's multi-billion $ niche market to be commercially viable. GameSoft fully leverages the power and sophistication of the BlueG platform.

Both products are lightweight and open-standards based extensible platforms that host and fully integrate OpenSocial/Google Gadget apps and related features, technologies and services. The sites also provide strong context-aware personalization, collaboration and content integration capabilities.