power of BP investors with startups that fit their brand. If Block Party sees this mutual benefit for both the startup brand and investor brand, it’s a potential Block Party investment.

Adding an influencer investor to your team can have multiple benefits for your business. The combination of brands can, for example, result in exponential user growth or a decrease of your CAC. Part of the budget that is normally calculated to these goals can now be of use in other areas of the company.