allows users to submit and tag memories in different formats (text, image, audio, and video). The application monitors and stimulates the patient's cognitive performance, which is reported to family, physicians, and insurers in order to improve quality of life, outcomes, and to reduce costs for all parties involved.

As of 2017, 11% Americans over 65 have Alzheimer's, and this number is expected to increase every year due to the aging population. This degenerative condition often results in emotional and financial strain for the patient and their beloved ones, with devastating out-of-pocket costs of up to $56 billion for families and over $200 billion to insurers per year.

The average cost of a long-term care facility is approximately $48,000 per year. Since a patient needing memory care can live up to 8 years in a facility, the potential expenses over that period may reach $384,000. In addition, today's Alzheimer medications vary in cost up to $4,800 per year.

BlipIQ's ultimate goal is threefold: To improve the quality of life for memory loss patients and their families by interacting and connecting them through the app, to improve the doctor's insights with enhanced reporting on patients, and to reduce the overwhelming costs for the families and insurers.