improve visibility for equestrian products and services in relevant search results. Blacktype Digital also manages pay-per-click advertising on platforms such as Google and Facebook, with a focus on structured campaigns for lead generation. In addition, the agency provides social media management across channels including Facebook and Instagram, developing and executing content and engagement plans for equine audiences. It supports clients with equine marketing strategy, offering consulting across digital channels to align campaigns with commercial objectives within the equestrian sector.