Company Performance Metrics
Black Cloud Tea curates and sells loose-leaf teas and teaware through an online retail platform. The company offers a range of Chinese-origin teas, including black, green, white, oolong, yellow, and puerh teas, along with locally sourced herbal tisanes. Its catalog focuses on loose-leaf teas from small family-owned gardens, including selections
from wild bushes and ancient trees produced using traditional methods. Black Cloud Tea also provides teaware such as Yixing clay teapots, glass teapots, and gift sets that combine teas and accessories. Products are packaged for mail-order fulfilment, serving both everyday tea drinkers and dedicated Gong Fu tea enthusiasts. The business emphasizes careful selection and documentation of each tea so customers can explore different regions, processing styles, and flavour profiles.