Company Performance Metrics
Bitties designs and sells intimate apparel specifically tailored for women with smaller busts, focusing on A and AA cup sizes. The company offers wire-free bras, bralettes, demi bras, and matching underwear that are patterned to fit smaller chest profiles without gaping or wrinkling. Its products use soft, breathable Modal fabric and are
constructed to provide accurate coverage and natural support. Bitties operates as a direct-to-consumer e-commerce brand, allowing customers to browse collections, select sizes, and purchase online. The brand targets women who struggle to find flattering, well-fitting options in mainstream lingerie ranges and who prefer minimalist, everyday styles. Through its specialized fits and focus on smaller cup sizes, Bitties addresses a niche within the lingerie and intimates market.
