Overview

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Total Equity Funding
$28.5M in 4 Rounds from 20 Investors
Most Recent Funding
$15M Venture on July 10, 2012
Headquarters:
New York, New York
Description:
Bitly is a link management platform that helps brands deliver and measure their marketing efforts across all channels.
Founders:
, , ,
Categories:
Social Media, Publishing, Analytics, Brand Marketing
Website:
http://bitly.com
Social:

Company Details

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Bitly is a link management platform that helps brands deliver and measure their marketing efforts across all channels. Through branded bitlinks, mobile deep linking, and omni-channel campaign tracking, the platform offers a complete marketing solution to drive customer experiences. Using HTTP 301 redirects for its links, companies can use their own custom domains to generate shortened links. This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics.

Bitly was launched by Todd Levy and Peter Stern in July 2008 and is based in New York, United States with additional offices in San Francisco and Denver.

Funding Rounds (6) - $31.4M

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DateAmount / RoundValuationLead InvestorInvestors
Jul, 2012$15M / Venture3
Mar, 2012$1.4M / Debt Financing0
Oct, 2010$10M / Series B10
Feb, 2010$1.5M / Debt Financing2
Mar, 2009$2M / Series A15
Jan, 2008$1.5M / Seed1

Current Team (9)

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Competitors (3)

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  • awe.sm develops tools that measures the performance of social marketing campaigns.
  • Ow.ly enables users to shorten URLs, share files, and track visits to websites.
  • TinyURL is a web service providing short aliases for redirecting long URLs.

Offices/Locations (3)

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  • San Francisco

    995 Market St.

    9th Floor

    San Francisco, California 94103

    United States

  • Headquarters

    139 5th Ave.

    Fifth Floor

    New York, New York 10010

    United States

  • Denver

    1644 Platte St.

    Denver, Colorado 80202

    United States

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