Company Performance Metrics
BiT Dealership Software is a cloud-based dealer management system (DMS) built to help dealerships streamline operations, improve communication, and increase profitability. Founded in 1985 and headquartered in Knoxville, Tennessee, BiT serves marine, golf cart, RV, powersports, and outdoor power equipment dealerships—not automotive dealers—across
North America.
BiT’s platform connects sales, service, parts, and communication workflows into a single system, giving dealerships real-time visibility into every aspect of their business. Unlike legacy systems or disconnected tools, BiT eliminates data silos by centralizing customer information, inventory, work orders, and communication history.
Key capabilities include: CRM and lead management for tracking prospects, quotes, and deals; Service management with scheduling, job tracking, and technician workflows; Parts and inventory management with real-time availability; Integrated customer communication, including embedded two-way text messaging; Reporting and analytics for performance tracking and decision-making
BiT is designed specifically for dealership operations—not retrofitted from automotive or generic ERP systems—making it adaptable to unique dealership workflows across multiple industries.
With transparent pricing, no long-term contracts, and fast onboarding, BiT enables dealerships to modernize operations without the complexity or cost of traditional systems.