birders' most vexing problem: where to find new bird species. Birdpost gives the estimated 18 million serious U.S. birders an online platform to chronicle, organize, map, and share their collective birding activities.

The cumulative data gathered by Birdpost's users will produce "natural histories" of local habitats and give conservationists, educators, and other nature enthusiasts the tools they need to better protect, understand, and the enjoy the environment. Ultimately, Birdpost's proprietary vehicle for grass-roots nature reporting will scale beyond birds to include other nature verticals such as wildlife, insects, reptiles, plants, fish, and trees, becoming a human-generated nature search engine.