Company Performance Metrics
Bird Juice is a lifestyle fragrance brand that connects athletic culture with personal scent. The company develops sports colognes and perfumes formulated for athletes, coaches, families, and fans who live active, high-intensity lifestyles. Its fragrances are positioned as part of game-day preparation and focus on self-expression and mental
confidence. Core offerings include Bird Juice Cologne and Nova perfume, blending bold, fresh notes intended to provide long-lasting freshness before, during, and after sporting events. Bird Juice also offers travel-size bottles, team packs, and bundle options suited for individual use or distribution across entire teams. In addition to fragrances, the company sells branded apparel such as hockey club trucker hats that reflect its athletic subculture and community focus. Bird Juice serves customers engaged in sports and active living who want fragrances aligned with their routines and identity.
