towards identifying and solving pertinent neglected problems that are affecting millions of people worldwide. Healthcare is one of the largest sectors in India, handled by both public and private players generating a major share of revenue as well as employment opportunities in the country. When it comes to economics of healthcare, a lot of uncertainty is encountered as majority expenditure is still handled in an out-of- pocket fashion in private centers as opposed to insurance which is more popular in the western world. What complicates this business is the compulsive need for presence of moral and ethical values in every aspect along with presenting affordable and quality services.

When it comes to diagnostic services and handling the burden many primary healthcare centers routinely face, the need for rapid and precise testing can ease many aspects of diagnosing the condition, management and also follow-up schedules. These roadblocks have become manageable to a certain extent with the introduction of IT and the digitization of healthcare services in India. POCT or the Point-of- caretesting services mark one aspect of rapid testing solutions widely used today, though the need for a specially trained personnel cannot be overlooked here.

Biosense offers ToucHb, a non-invasive diagnostic device for screening anaemia. Focused on research and development, it works to develop more devices. The company’s group of young professionals is motivated towards identifying and solving pertinent neglected problems that are affecting millions of people worldwide. Biosense was established in 2008 and is based in West Godavari, India.