Furthermore, Bikes Direct guarantees a secure transaction and complete customer satisfaction on all orders.

BikesDirect sells mountain and road bikes, comfort bikes, cruisers, and hybrids, with a special section for women's bikes. By categorizing its bicycles according to purpose and the rider's skill level, Bikes Direct provides customers with the information they need to make a fully informed decision. Additionally, BikesDirect encourages customers to e-mail with questions. The BikesDirect staff draws on more than 100 years of combined experience to provide guidance regarding size and other issues.

Beyond its everyday low prices on bicycles and professional-level gear, Bikes Direct sends out a weekly newsletter alerting subscribers to specials. BikesDirect also maintains a Facebook page through which it offers exclusive deals, as well as a Twitter feed that keeps followers apprised of items currently in stock.