Company Performance Metrics
BidCops is a PPC reporting tool for Google AdWords
It is designed to help PPC staff save time and money on Google AdWords. It can also help find areas to increase conversions.
The tool is 100% secure and has received approval from the Google AdWords API (Application Programming Interface) team.
BidCops is also a Google AdWords Certified
Partner.
BidCops works with a number of popular web browsers, including IE, Safari, Opera and Firefox. It is also available as a Google Chrome app, and can be downloaded directly into the browser.
* BidCops saves time on PPC reporting.
Manual PPC reports take days to compile.
BidCops does this in just 30 seconds.
It scans through extensive Google AdWords accounts in less than a minute, and produces an in-depth but easy-to-understand report, focussing on 12 key PPC metrics.
* BidCops saves money on Google AdWords.
Each PPC report shows areas of wasted budget, keywords which fail to convert, and cost per acquisition by match type.
BidCops highlights potential problems with a campaign’s impression share, quality score and match type keyword split, and is designed to help AdWords campaign managers quickly spot and fix signs of decline or overspend.
* BidCops helps increase PPC conversions.
The tool provides recommendations, based on Google Best Practice and more than a decade of on-the-job PPC experience, to help paid search staff decide on the best actions to take to improve their Google advertising account.
BidCops archives its reports, so PPC managers can quickly compare their paid ad performance on a month-by-month, quarter-by-quarter, or year-on-year basis.
* 100% Safe and Secure
Approved by Google, BidCops is a safe, secure and easy way to streamline PPC reporting tasks.
The tool links to Google AdWords accounts via an encrypted SSL server: with Google’s own stringent authentication systems ensuring all data remains completely private and confidential.
The BidCops datacentre and hosting facilities are protected by dedicated Cisco Firewalls, CCTV monitoring, electronic keycard access and 24-hour security patrols.
* A decade of experience
BidCops is the new PPC reporting tool from Lichfield-based Internet marketing agency, ClickThrough Marketing.
ClickThrough is staffed by a number of Internet marketing experts. These include Dr Dave Chaffey, named as one of just 50 people worldwide to shape the future of marketing by the Chartered Institute of Marketers, an award-winning senior journalist, and service directors with more than a decade of experience in SEO, PPC and web development.
Established in 2003, ClickThrough provides SEO, PPC, web development and content marketing services in the UK and abroad. Its clients include Peugeot, Dunelm Mill, ScottishPower and Halfords Autocentres.
