wool-rich thermal insulating underlays that improve safety and help retain heat over cold substrates such as tiles, stone, and concrete. In addition, BeWarmer provides FootBuddy heated foot mats designed for targeted foot and ankle warmth under desks or seating areas. Products are sold online to residential users seeking alternatives or supplements to conventional central heating systems. BeWarmer concentrates on solutions that are plug-in, room-specific, and suitable for use on a range of floor surfaces.