7
Growth Score
pts
Heat Score
-84 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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4155820
BetterChoices offers health, nutrition, and wellness coaching, programs, and resources for Black women over 40.
About the Company
BetterChoices offers health, nutrition, and wellness coaching focused on Black women over 40. The organization provides one-on-one coaching, structured multi-week programs, and a membership recipe club to support habit change, stress management, and hormone-aware nutrition. It produces cookbooks, a podcast, and a blog with culturally rooted recipes
and education. BetterChoices also sells wellness-themed apparel, accessories, and Camp 8 Market food products such as small-batch snacks, extracts, and farm eggs. Services emphasize sustainable habits, mindset shifts, and community support.
