Company Performance Metrics
- Benjamin Powell: Founder and CEOPast Role: Adsoup, Founder
Midway through 2020, the wife of BetterCast's founder needed a platform for her conference that had to go hybrid.
He looked around and saw that there were only two options, either spend upwards of $50,000 for a platform that had all the features needed or make do with Zoom and deliver a substandard event. “Neither were good enough, so
BetterCast was built and went from wireframes to its first paying customer in 8 weeks.”
2019 - After launching, we started working with partners in Australia and the USA to deliver amazing event experiences for thousands of guests in a very short time.
2020 - Then, through friends of the business, we secured some angel funding and were able to start growing the team!
2021 - We began the process of raising some substantial seed investments that will give us the opportunity to not keep growing the product but also support customers in new regions and more.
2022- We’re starting to grow and gather momentum, delivering amazing events and building fantastic partnerships.
2023- We launched our self service tools, and subscriptions and started working with more international customers, growing our partnerships internationally.
