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BetterBack Logo
BetterBack CB Rank
287536
Heat Score
62
BetterBack sells products that allow people to sit in perfect posture, easing back pain and helping prevent it.
Founded
obfuscation
Private San Francisco, California, United States1-10 getbetterback.com
E-Commerce
Fitness
Health Care
Wellness
Overview

BetterBack
Heat Score
62

Growth Score
pts
in past quarter
Heat Score 62
-5 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Events
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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See more interactive data and historical milestones on desktop for the best experience

About BetterBack

CB Rank
287536
BetterBack sells products that allow people to sit in perfect posture, easing back pain and helping prevent it.
Founded
obfuscation
Private San Francisco, California, United States1-10 getbetterback.com
E-Commerce
Fitness
Health Care
Wellness

Key People

  • Photo of Katherine Krug
    Katherine Krug: Founder and CEO
    Past Role: Everest, Co-Founder / Chief Operating Officer

Details

Legal Name Better LLC
Operating Status Active
Company Type For Profit
Founders  Katherine Krug
Phone Number (424) 363-4108
Contact Email hi@getbetterback.com
Diversity Spotlight 
Women Founded
Women Led
Predictions & Insights

Growth Prediction

See this Growth Prediction

Products & Services

BetterBack
A portable device that supports the pelvis to promote proper posture and reduce back pain during sitting.
BetterBack Luxe
A version of BetterBack featuring NASA-engineered memory foam for enhanced sitting comfort and posture support.

Unlock More with Crunchbase Pro
  • Full access to financial & funding data on unlimited profiles
  • Export up to 2k results/month for analysis
  • Track market signals on competitors, products, and R&D
  • Preview private company insights and predictions
Financials
Market Intelligence
People
View Profiles & Contacts
Headcount 1-10 Employee Profiles 1

Employee Profiles

News

News and Press

News•Jun 2, 2025
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News•Nov 15, 2020
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News•Aug 22, 2019
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

1,618
-2.47%
 in past month

Actively Used Products

27BetterBack uses 27 technology products and services including HTML5, Yotpo, and  Cloudflare CDN, according to G2 Stack.

Active Website Tech Count

16BetterBack is actively using 16 technologies for its website, according to BuiltWith. These include DNSSEC, Apache, and  Ubuntu.
Sub-Organizations
Frequently Asked Questions

Where is BetterBack's headquarters? BetterBack is located in San Francisco, California, United States.Who are BetterBack's competitors? Alternatives and possible competitors to BetterBack may include Upright Technologies, Samsonite, and  Backjoy.
Who We Are
What We Do
Helpful Links
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