Company Performance Metrics
Benjamin Shapiro: Founder, President & Managing DirectorPast Role: StrumSchool, Founder & CEO
Brand development & Marketing Strategy Consulting
BRANDING:
- CUSTOMER RESEARCH | Define who is your highest value customer based on your business objectives
- IDENTITY | Articulate your visual and written tone so your brand voice always remains consistent
- STORYTELLING | Clearly define your brand's points of differentiation
in a way that resonates with potential customers
USER ACQUISITION
- ADVERTISING | Optimize digital & out-of-home ads to identify cost-effective ways to reach customers
- VIRAL CONTENT | Create & syndicate content to improve SEO rankings & reach influencers
- BUSINESS DEVELOPMENT | Cultivate partnerships to improved brand visibility
RETENTION
- EMAIL MARKETING | Engage & convert visitors into customers by communicating your brand's value proposition
- FUNNEL OPTIMIZATION | Identify and solve for the parts of your product flow that cause customers to churn
- REMARKETING | Reconnect with lost customers and incentivize them to re-engage with your brand
