at contract manufacturers in China, Vietnam and Indonesia according to detailed specifications. Goods are shipped to warehouses in the selling countries cutting down on the lead time for clients. In general clients have to wait less than 2 weeks for delivery when product is on stock.

Beliani is selling over multiple online channels such as eBay, Amazon, it's own website and over 60 other sites.

An own developed web based ERP system is managing the entire supply chain end-to-end from manufacturing, offer management till customer service.

The Swiss company is highly profitable and managed by the two brothers Michael and Stephan Widmer.