Company Performance Metrics
Beets BLU Electronics was founded in 2012 by a group of specialists in digital fitness product development.
Beets BLU Electronics has chosen digital fitness products based on Bluetooth Smart wireless technology as a major specialization.
Bluetooth Smart technology, also known as Bluetooth 4.0 and Bluetooth LE (BLE), is a relatively recent
development and a more advanced version of Bluetooth technologies.
Bluetooth Smart is a protocol designed to connect low energy devices with smartphones, PCs and even smartwatches.
Bluetooth Smart was developed as an alternative to the ANT+ protocol widely used in sensors for fitness and medical purposes.
The idea behind Bluetooth Smart was to ensure low energy consumption and increase the distance of stable data transmission. That’s why it can be used with low energy devices (usually powered by one battery) at quite long distances of over 10 m (33 ft).
The new technology uses a different set of channels and a new type of hardware. Older devices do not support Bluetooth Smart as they do not have the needed hardware.
Company works with end-users to better understand their needs and expectations from a new product or application. This constantly challenges to improve the products and services.
