Overview

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Status
Acquired by on December 4, 2014
Total Equity Funding
$37.2M in 4 Rounds from 7 Investors
Headquarters:
Sunnyvale, CA
Description:
Become is a large syndication network for Product Ads. Become helps online merchants increase sales and publishers monetize their traffic.
Founders:
Categories:
Search Engine, Shopping, Price Comparison, Advertising Platforms, E-Commerce Platforms
Website:
http://www.become.com
Social:

Company Details

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Become, Inc. provides cloud-based performance marketing and SaaS solutions that benefit online retailers, web & mobile publishers and online shoppers (Product Ads, Channel Management, Feed Optimization, Analytics and more).

Become helps merchants increase sales, publishers monetize traffic and consumers make more informed shopping decisions.

With over 500 publishers, Become operates the world’s largest syndication network for Product Ads.

A truly global company, Become, Inc. generates over 70% of its revenue outside the US. With operations in the United States, the United Kingdom, Germany, Italy, France, Austria, Japan, and the Philippines, we leverage our growing global footprint to provide unmatched solutions to our partners and shoppers.

Become, Inc. is a profitable, privately held company with headquarters in Sunnyvale, California. Key investors include TPG, Transcosmos, Inc., European Founders Fund and Ron Conway.

Funding Rounds (4) - $37.2M

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DateAmount / RoundValuationLead InvestorInvestors
Jul, 2008$8M / Series D1
Mar, 2008$17.5M / Series C1
Aug, 2005$7.2M / Series B4
Sep, 2004$4.5M / Series A4

Acquisitions (2)

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DateAcquiredAmount
Oct 12, 2009Unknown
Sep, 2009Unknown

Current Team (5)

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Competitors (9)

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  • Channel Intelligence develops technology that connects shoppers with retailers through their brand website and digital media.
  • Like.com is a visual search engine that allows users to find similar products on the web and compare their prices.
  • Nextag is a price comparison service website where buyers and sellers can negotiate prices for computers and other electronics products.
  • Get what you want for the lowest price
  • PriceSCAN gathers, processes and publishes comprehensive and accurate information on retail prices.
  • Shopping.com is a global online shopping comparison website allowing consumers to compare prices and read product reviews.
  • ShopWiki is an international consumer shopping search engine connecting shoppers with online stores and products.
  • Shopzilla manages a portfolio of online shopping brands that helps shoppers discover, review, and buy goods online.

Offices/Locations (1)

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  • Office

    640 West California Avenue

    Suite 110

    Sunnyvale, CA 94086

    USA

Past Team (10)

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Images (3)

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