Company Performance Metrics
Beanstalk Data’s SaaS platform is a big data CRM wrapped in a real-time marketing engine. The unique combination of technologies and techniques enables effective marketing automation at scale for large B2C organizations. Advanced analytic methods enable smarter and more personal relationships with customers in order to increase lifetime value for
the enterprise. These customer communications can be coordinated across any number of effective channels.
When the Beanstalk platform is combined with point-of-sale or payment at a retailer, it is especially powerful at analyzing a deeper level of transaction data and delivering value to users and retailers. Beanstalk also incorporates federated login, web tracking, and social media technologies that plug right into the marketing master database. This combination is used to increase transaction volume and customer lifetime value.
The Beanstalk IO platform increases revenue for a brand by increasing the value of the data. Consumer data accumulated across multiple channels has a compounding affect when combined into a centralized database. This data will increase in value as the number of channels engaging the consumer increases and the value of data captured over time is applied. Beanstalk Data provides the platform for the brand to capture data and leverage that data across multiple marketing channels to effectively engage the consumer and increase sales.
